Our Roots

SimbiQ was founded on the belief that caregiving is one of the most underestimated forces shaping today’s workforce. Caregiving responsibilities quietly drive burnout, disengagement, and preventable turnover—often among high-performing employees who feel pressure to manage it all without asking for help.

Founder and CEO Cassandra Frederickson brings both personal perspective and more than two decades of experience in healthcare technology to this challenge. Across employers, providers, and payers, she repeatedly saw the same gap: systems designed around transactions, not people. In that gap, caregivers were left to coordinate care, absorb stress, and balance competing responsibilities—often in silence—while organizations felt the downstream impact on retention, engagement, and performance.

SimbiQ was built to change that. The platform supports caregiving as an ongoing journey, delivering personalized, data-driven guidance that helps caregivers stay supported while giving HR and Benefits leaders a practical, scalable way to protect their people and their investment in talent—without adding administrative complexity.

SimbiQ’s mission is simple: ensure caregivers are never navigating alone, while helping organizations strengthen retention, engagement, and team resilience. When caregivers are supported, employees stay—and organizations are stronger for it.